The secret to convert CISOs with cold messages

Sick of not getting answers from CISOs?

Im the guy you've been trying to reach.

And I don't know why more people aren't talking about the problem with the cold messages: 

You're not nailing a painpoint they have.

But what if you could unlock five universal CISO pain points that work every time? Get 11 unorthodox methods for nailing a relevant painpoint? Learn the exact order of how your message should be structured? Finally understand how to actually build trust with the CISO in three GREAT ways, 2 decent ways and one "barely" way? And all this in just 19 minutes? 

But don't take my word for it, here's what one skeptic turned believer had to say:

"I was skeptical of a course on this since I´ve been targeting CISOs for over ten years. But never before have I been able to take in knowledge from the "other side" like this! This course made me adjust my existing pitch and to do better profiling before I jump into the cold messages. Also It taught me when to build trust and how to nail the painpoint!" 

Enroll to the course now, for only 49$

Enroll today

What is the CISO thinking when your email pops in?

  • See a real life cold email being analyzed in the course and figure out if you're making the same mistakes, so that you can easily improve your own and really get ahead of the rest

  • 11 unorthodox ways of nailing a relevant painpoint, use them to tailor your message!

  • Create your next first draft in as little as five minutes using the included ChatGPT-prompt we've developed that takes ALL the learnings from the course and applies them to your situation

  • 5 painpoints that work for EVERY CISO

  • Hear directly from a real CISO what's going through their mind when your message pops in, so that you finally understand what works and what doesn't. This means you can finally write messages that get answers!

  • Get a written "Cheatsheet" included in the course, so you dont need to take notes during the video and quickly can have the key elements handy while writing your next cold message!

  • 3 GREAT ways of building trust, 2 medium ways and 1 "barely" way that you should use wisely

Testimonial

“I was skeptical of a course on this since I´ve been targeting CISO's with various IT-security offerings for over ten years. But never before have I been able to take in knowledge from "the other side" like this! This made me adjust my existing pitch and to do better profiling before I jump into the cold process. Lots of takeaways: I was not that aware of the multitude of CISO-roles and variance in responsibilities. This combined with how and when to bring forth the trust and how to best uncover the clients pain points is key. The main benefit of this course is how simplified it is and how it nicely help you with that structure; what to say when. Highly recommended!”

CEO, Information Security vendor targeting B2B

If you've nailed the painpoint but it still doesn't work, then you've fallen through on building trust. 

But then you must have failed hard on the trust-part. Because nailing a painpoint is pretty uncommon, so I'd respond to almost anyone succeeding with that! 

What else is important? 

Well, the order you write about stuff in your message is kind of important. Do I care about trusting you before finding out if the painpoint you're solving is relevant? No!!!!! Yet so many start with trying to build trust. Start with the pain!

As a CISO I´ve seen hundreds of cold messages throughout the years, and if you want to know five more secrets to succeed with your cold message from me, then leave your email here and I'll send them to you! (Heads up: I'll also send you other relevant cold message stuff, but not a lot, honestly) https://forms.gle/TeeQk9X6Z1jFKGLp8

CISO Karsten Duus Wetteland

Karsten has worked a decade within information security and the last four years as a Chief Information Security Officer for one of Norways largest hydropower groups.

Course outline

The course is a 19 minute video broken into following parts:

1. How to nail the painpoint of the CISO

- 10 tips on relevant painpoints

- 5 painpoints that always are valid

- 3x general tips on pain

2. Build trust with the CISO

- general tip

- three good ways of building trust

- two medium ways of building trust

- one "barely" way of building trust

- buzzwords

3. Wrap up

- what to do with follow up emails for CISOs

- what to do if all else fails

- l33t trick

Enroll now for only 49$

Enroll today

Want immediate feedback on YOUR messages today?

  • Email me some questions or get feedback on your cold material (send like 1-5 questions) - 180 USD (80 USD if you've bought the course) - Get the reply!


  • I'll teach this course to your sales org in a digital session and sparr on your material - 1890 USD - Get the digital session!


  • Personal coach: Ill be available in your slack/chat/email and reply within 24 hours (450 USD a month) - Get the coaching!